Business Coaching popularity has grown rapidly in recent years and is increasingly being accepted as a positive pro active tool to develop people, businesses and organisations. Astute business owners and managers now accept that there are measurable benefits and improvements to performance when they utilise an independent 3rd party such as a business coach, to guide, coach and apply accountability for targeted outcomes. Many businesses also see the benefit of business coaching being available to all employees regardless of seniority to ensure performance is enhanced.